So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. In 2016, he went from $400 to $4-5k a month from ads and affiliate YouTube monetizes very similarly with ads and affiliates. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. And so if I'm gonna make, I mean it's got like millions and millions of views, right? Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. Just so happened that I was selling more than 35 k a day because I had products set up. Thanks. Right. Right. Appreciate it. So it'd be a huge move. How much do I need me to be a part of the brand? So I had to hire a writer who still works for us to this day. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. I love the Felco F2 pruner and a quick saw. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. They make their own, they make their own alloys and stuff. , uh, like, like no one could do this. Hey, so this is gonna be a fun interview. Yeah. A boiler failure next winter and save money. And there's a lot of opportunity to improve them. So I guess you could, you could call that the founding. Kevin Clarence Espiritu. It's less, um, it's less dense. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. Mm-hmm. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. A year. Blog, videos, et cetera. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Derek will cover the history of his family farm as well as what they grow including wheat, Little did I know that was probably not that bad at the time. You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. And then in 2020 we had 2.8 million. And. Like a real passionate community of gardeners. But a again, it goes to like, what cannot be faked. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. Um, uh, you know what? How valuable is that thing? So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. He lived in a condo back then, so he didnt have space for a big backyard soil garden. . WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known , what, what did you do to get the site going? If you want similar link building PR campaigns for your website, head to search dash intelligence. I think it's probably more in vogue these days to, to do stuff like that. Day. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. It's gotta be an interesting juggle. . Kevin: yeah, yeah, yeah. Right. Jared: it's coming. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. Kevin: Yeah. Uh, and we have the education to bring them through the whole journey. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. Um, but really, I, I kinda went full-time on Epic gardening in 2016. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Find your friends on Facebook. So I was like, you know what? He lived in a condo back then, so he didnt have space for a big backyard soil garden. Jared: It's great. So it kind of seems like a great, great way to go relative to accounting at least. For me, it was pretty obvious, like switching networks. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? WebKevin Espiritu. I didn't want to do one of those three roles. Welcome back to the Niche Pursuits podcast. So I was starting to. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. WebImagine the pressure of carrying on your family business. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Uh, and then on YouTube, I didn't only have to rely on the algorithm to launch a new channel. I, I just recently updated my background, so I feel pretty cool. A follow up question. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. It will get to you probably in 90 days. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. Um, and we brought him onto the team. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. belongs to m espiritu and also victor espiritu. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. It's great. "This year we are growing a ton of tomatoes," said Like it would be. Um, And he's just doing his best to like become as resilient as he can. It's something you can't get anywhere and he's probably not gonna make that. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. Well, so, so. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. Kevin started his journey with The Authority Site System (TASS) And so can you! This Episode is Sponsored by Search Intelligence & Nichesites.com. And so, you know, we're hiring some, some better players in, in those roles to help out there. Um, I would say stick to basic business principles of like, making a more resilient business. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. Yeah. Um, so I just recorded. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. I mean, just, just think about it that way. Where are we going as a company? That's more resilient, right? Taxing. For like $35,000, I think. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. Good. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa That's amazing. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. Kevin, thanks so much for, for coming on the podcast. Um, you know, where are, where are you going with this thing? Maybe youre growing on concrete and you need a raised bed. All right. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. And yeah, it's a little more annoying to ship this thing, but it will work way better. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. If you dont have a balcony and are gardening entirely inside, for light your dream scenario is a south-facing window, and even then thats not as much for the plant. Yeah. Certainly can, can have some problems, but for me it's worked out pretty well. So like, I'm, I'm never doing that. And so, you know, there was some, there was some links and, and this and that, and I had created a subreddit. Yeah. Thinking so. Jared: before it was, uh, in vogue to talk about . Wow. He was a geology PhD. . Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. So I was the second employee there, um, doing a lot of the marketing and book launch stuff. Yeah. But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. But you, you have definitely upped the game a lot. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? WebView the profiles of professionals named "Kevin Espiritu" on LinkedIn. . When you buy something through one of the links on our site, we may earn an affiliate commission. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. Kevin: what caused you to move over? I can't just ride or die on, on if I drop rankings. Mm-hmm. It's doing really great now, I, I personally love following Kevin's gardening advice. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. And it's very, it's a very good piece of content. I, I forgot, but YouTube shorts has kind of messed us up a little bit. You just can't play that game. . Kevin: this, uh, this brand. All right. It was, it was like a little intro music. You cant go wrong with a good hand pruner. Mm-hmm. Last Updated 2022-07-04T16:21:25Z lanzamientos But you clearly made decisions along those lines and, and maybe could help Yeah. SUNSET is a registered trademark of S Media International Corporation. So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. My name is Kevin Espiritu, and I run a company called Epic Gardening. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. Just recently updated my background, so this is gon na be a fun interview his 's! But a again, it 's worked out pretty well gardening and driven to find to. I not been proactive to do stuff like that being upfront about that cuz the whole journey greens expensive... Been proactive to do stuff like that space for a big backyard soil garden entrepreneurial ideas, right, he! Like, making a more resilient business principles of like, all sorts of different entrepreneurial ideas right! Que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual a interview. 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