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He was the fourth and final member of the Chandler family to hold the paper's top position. So that was the big lesson, serious is good but fun is viral. US . How did you come up with compelling content, how did you guys figure out what was going to be compelling? Maybe its going to be some kind of mobile, social networking that we can all access on our iPhones. And you just track as much as you can and then better it. Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. How can they get their books out there? Announced Date But I think, you know, my sense is from talking to authors that thats kind of becoming more of what they have to do. It did not give me much more than that. Otis Chandler succeeded his father as the paper's publisher in 1960 and held that post for 20 years, though Norman Chandler remained an executive with the company until his death in 1974. I think if you go back and look at my app. He is a software engineer at heart and loves tinkering on the site to make it the best product possible. [9], By July 2019, the site had 90 million members. Andrew: How expensive was it? It had a news feed before Facebook did. Its still very young. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in . But, you guys also did certain things to make it even more viral. Interviewee: No, we have a lot of book geeks but. I know the first time that we tried this interview it didnt work out so well. Dave Yenk, again, Im reading everyones twitter names here, hes saying, Youd think that Goodreads would allow authors an easy way to get in front of their target niche, Im guessing is what he means. I wanted that on the site. You have no friends who are discussing this right now, add some friends. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. [69] According to Goodreads, transgender authors who published under a different name before coming out can contact the website directly to request exceptions, although there are no known or notable cases where trans authors have been given such choices. which is go out and get the book and try to learn it on your own. Theres still people doing interesting things like Tesla, etc. Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. Doing that process helps you think, okay well heres a feature that would be really cool and maybe its going to really increase user retention but its not going to help us at all with revenue or getting new traffic, so maybe its not as important as this other idea which is going to really make us money and increase retention, or this other idea which is going to get us new traffic and increase retention. Otis Chandler Net Worth Otis Chandler was born on November 23, 1927 in California. But yeah, I think you need to be doing everything and anything you can. [13] Chandler and Khuri both grew up in California. [7] On March 28, 2013, Amazon announced its acquisition of Goodreads,[8] and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. But I was really excited to learn this hot new language called Ruby on Rails. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. Interviewee: Tickle had a very open policy. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Interviewee: Thank you Andrew. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. The book misses some opportunities to delve deeper into . Andrew: How much are the business side of things? After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. Number two, well give you a way to connect with him on Twitter. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. And in early January I finally switched the name from the z to the s so we looked a little more official and worked out a lot of the initial bugs. And if youre kind of obsessive compulsive a little bit like some of us are, you can get really into it. Research help from Claire Murashima. Are we talking thousands of dollars? For a lot of people, this is when things started to go downhill, and it's hard to argue against that. Requires subscription and macOS 11.4 or higher. Ning has built like what? So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. He is from USA. Otis graduated with a B.S. And I see Dave Yank, whos watching the slide has got a question. If your name is Stephanie [Myer] or Dan Brown, then theyre going to help you. [19], In 2011, Goodreads acquired Discovereads, a book recommendation engine that employs "machine learning algorithms to analyze which books people might like, based on books they've liked in the past and books that people with similar tastes have liked. I read one of them once and I was like man, I bet there are so many of these great books that I never got to. Interviewee: Now, were at about 2.7 million registered users. Interviewee: Well, the other caveat is that we launched it in the US only. His soon-to-be-wife Elizabeth joined the project, and. [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. Do you have a group on Goodreads thats like that? But actively working at it, getting into doing speaking events around the book, doing readings and absolutely social media, I think, is big. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. Otis Chandler is the founder of Goodreads.com. Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. I had never read Sherlock Holmes. And Good Reads it was obvious. Otis Chandler's income source is mostly from being a successful Actor. Interviewee: Right. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. It sounds like you learnt a lot from James, because James was almost your Harvard Business School the founder of Tickle. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. If we scroll through it we can find lots of different portfolios. [37] Once users have added friends to their profile, they will see their friends' shelves and reviews and can comment on friends' pages. Dont go. So Im glad I didnt do it. Yeah, you guys do. was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] Mrs. I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. It's been a labor of love. How much of the business side of the business is coming from you personally? Whether you own them or not. And we can even narrow it by budget. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? Andrew: And I know from looking at Goodreads, from looking at your profile on Goodreads, youre reading Think and Grow Rich an inspiration for me. And if you got a write-up in the New York Times review of books, you could become an instant best-seller without doing a thing. You can spend hours on there. Sep 22, 2017. I wanted to read more and I knew, as an engineer, I had missed all of these great books. How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. She has a day job but being an English major, you know, English majors just love Goodreads like no other because they are the bookthe true booklovers. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. My wife is something of a writer but Im not and so I dont want to tell anybody how to write. Work. We allow you to actually create custom shelves. And it also depends on the author. It just seemed like there was a lot more innovation going on. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. And yet, a funny thing that he said about business school: He said Dont go to business school, and you go James, you went to business school. [24] A month later, in November 2012, Goodreads had surpassed 12 million members, with the member base having doubled in one year. And I could see social networking was probably going to do the same. So its not keyword based like the other ones; its book genre based. Thats the hard part of being down here in Buenos Aires. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. And if we want to follow up with them theres their email address and their website right on the bottom so we can connect directly. Big Space, I see your note. Interviewee: Right, sure. [4][20] Later that year, Goodreads introduced an algorithm to suggest books to registered users and had over five million members. Some authors dont get into it but go look at Paul Coelho whos a bestselling, international bestselling author and that guy in on Goodreads every day. On his own, and then he went out an got funding. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. So suddenly we were just being mentioned in all these blogs. Interviewee: He was. Alright, lets continue. Thank you everyone. You had match.com, you had americansingles.com, and eHarmony, and those are great. His soon-to-be-wife Elizabeth joined the project, and they slowly built a followingwithout an office, a business model, or a single employee. I cant remember who I was thinking of but guys with serious cred. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. Andrew: Its working now. So we were really shocked when we were trying to do anything that was going on that wasnt working. If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? Interviewee: Did he use Goodreads books blog? All of which were successful. I probably said I wanted to be a mechanical engineer and build cars someday. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. And not work. So I realized that a niche social network around reading, much like a social network around photos, would probably work. [14], Goodreads was founded in 2006. Goodreads. Andrew: Okay, great. I dont think it worked. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. How much of that is coming from you? Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. Haystack.com, thats where youre gonna find the right web designer for your next project. They like finding out for themselves, but they want to share it with everyone else too. Andrew: And how did he pass on what he learnt at Tickle to you? Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. Since the second I found the Hardy Boys all the way through when I got to high school. Maybe we can afford a down payment on a house, in East Bay. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. So he came up with the current look and feel of most of it. Number three when I finally come back to the US you can come out to a Mixergy event to see him in person. Interviewee: Right, so Tickle was one of those companies that had the perfect combination of advertising revenue and subscription revenue. So that was my realization. Linked in, I think. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. If its not you focus on the part of the business that you know and get a rock star engineer. [61] That same year, Goodreads received criticism from users about the availability and tone of reviews posted on the site,[62] with some users and websites stating that certain reviewers were harassing and encouraging attacks on authors. You Grok? As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there.". Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? Otis Chandler is the founder of Goodreads. How can I get myself to be more excited about doing that? So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. That they should see that the place doesnt feel as good, doesnt feel as comfortable without as many friends on it. Net Worth in 2022: $1 Million - $5 Million: Salary in . What did you do to make it more interesting for people until their friends came on? But even talking about the people whove moved on, it was a really special culture. 478 comments. He wanted to integrate this scanning experience and to create a space where people could write reviews regarding the books that they read. So we allowed the authors to kind of take over their author profile. Andrew: Funny how many people who went to business school would say the same thing. Theyre so let down by how people arent paying attention to their book in the world. [35][bettersourceneeded] In April 2016, Goodreads announced that over 50 million user reviews had been posted to the website. Interviewee: And I could see social networking was probably going to do the same. Thanks. Interviewee: Tickle was a personality testing company among other things. [70] And then we kind of got into this blog phenomenon. Interviewee: I mean thats the challenge. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. Did you code it all up yourself in the beginning? Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. Please enter your email address to continue, Create products people want (By building in increments), LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. In this inte. Haystack is where you are going to find the right web designer for your next project. Thats actually one thing publishers look for in an author, is do they have a way to market it? [68], Authors who are aware of the site have noted problematic qualities of Goodreads affecting discoverability and search engine results, particularly the platform's inability to sort pseudonyms, and its refusal to allow authors to choose the primary author name that appears on book records. And I think it has. But without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. Andrew: Alright. Interviewee: Science fiction and we want to reach our science fiction readers. But its not social and so coming from this [inaudible] testing we also built a social network right on the heels of Friendster. So I dont know about you, but the way I keep my real books at home, is I have one shelf where I keep all my favorite business books, another shelf where I keep all my favorite sci-fi books, another shelf where I keep books I havent read yet. Andrew: Im going to save that for Mixergy.com. Andrew: How can you decide which ideas you listen to? [52] Goodreads librarians coordinate on the Goodreads Librarian Group. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. [18], In October 2010, the company opened its application programming interface, which enabled developers to access its ratings and titles. They can go to Goodreads.com, they can add you over there right? And in thinking that way, I realized wow, books are kinda broken on the internet. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Number one was he actually would stand up in front of the company and say We dont hire assholes here, which is kind of, like well Did our CEO just use the word asshole? But it works, because what it does it, everybody says, okay, I cant be an asshole, and there arent any assholes here, and therefore everyone is a good guy. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. Or much faster feedback about something you write. Along with a passion for building websites, hes also a voracious reader. You allow them to connect with their readers. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. He said, Ill teach you everything in two days. [43][44][45] Linking a Goodreads account with a social networking account like Facebook enables the ability to import contacts from the social networking account to Goodreads, expanding one's Goodreads "Friends" list. They can also create their own groups of book suggestions, surveys, polls, blogs, and discussions. You dont have to be a published author to do this. Interviewee: Definitely. You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. The New York Times noted that Goodreads, at the time of the acquisition, had a more reputable reviewing system than Amazon's. [31] Then we were one of the first companies to actually get beyond the type in your friends email addresses, or copy, paste the message to your friend and email it to them and actually do the address book importer, which is pretty prevalent now in a standard of any social network now, but back then we were one of the first people to do that and that was obviously a good way of reaching a lot of people. They just want to move on with their lives. You know I was talking to one of my favorite authors, Steven [Pressfield] who told me that exact thing. Andrew: CS of course Computer Science. Hes a guy who once hes done reading a book he just tosses it out I guess because he sent the book to me, the one that I was most interested in. Login or become a premium member. Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. I actually found a dating site once for people who golf. So having seen all this social networking going on I was like wow, reading would be so much more fun if it was a social network and I could see what my friends were reading and I could browse their bookshelves online. Chandler continued running Goodreads until 2019. And Im no author. Better even than many of the business classes that I took at NYU. And I think for every niche now you can find a social network around that. Andrew: We might need to start something like that. And then what wins goes first, and then you try another one. Interviewee: Sure. Of course, if there is someone we like we can click over, we can either save them to favorites or we can scroll to the bottom, get their email address, and contact them directly. Interviewee: Heh, right. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. Interviewee: First, Ive always been a reader. But it got me to learn HTML and SQL which were important, cause it got me into the web. [1] No, I get those emails from you. So we can really decide if this is the right company for us. Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. Do you think you couldve learned it so quickly? And both my grandfathers own their own companies and are successful. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. So there needs to be some way you can use it day one, without anybody else on there. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. But Ive always been an engineering minded kid. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. Carreer Personality test, and he noticed they spent two hours taking the test, and two weeks talking about it, and he was like Theres something there, if people are that into it to talk about it that much, lets do a company around it. and so he got a PhD psychologist to build serious tests and put them online, and you know carreer tests, personality tests, all sort of flavors maybe 10 or 15 serious tests and you put them up and what happened is nobody took them. Goodreads is basically a social network for book lovers. You have no friends who are discussing this right now, add some friends. Just making sure you think of all the factors I think is how youve got to do it. Hes on twitter every day. Andrew: Can I find people locally to swap books with? [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. Or the most hardcore booklovers. Interviewee: What else did we do? [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. What can they do as authors? So realitys about making things really dead simple for the user. Its only about a week and a half old, but its pretty exciting for us. Chandler is a descendant of the publisher of the Los Angeles Times; Otis Chandler. Nothing big. Any good social network does that well. But, which was for me at the time, not having a lot of money was a decision I actually struggled over. Interviewee: Sure, so remember this was 2000-2004, this was pre-Facebook, there was no Twitter, there was no Social Graph to spread things into, even pre-Friendster, a lot of it. On this Wikipedia the language links are at the top of the page across from the article title. But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. In 2007, Otis Chandler developed a social network for bookworms because, rather than relying on media reviews and bestseller lists, he wanted to get reading recommendations from friends. 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All up yourself in the mid-2000s, Otis Chandler was born on November 23, in! People could write reviews regarding the books that they read Tickle.coms founder James. Im seeing Scott Simko whos watching the slide has got a question as a young programmer in the world talking! Is a software engineer at heart and loves tinkering on the Goodreads Librarian.... Goodreads has a presence on Facebook, Pinterest, Twitter, and those are great we can really decide this... Look and feel of most of it 50 million user reviews had been posted the! We scroll through it we can afford a down payment on a house, in East Bay some... It all up yourself in the beginning Worth Otis Chandler was born on 23. And look at my app, book recommendations, and then better it people. And subscription revenue the Goodreads Librarian group of obsessive compulsive a little bit like some of us are you! Said I wanted to integrate this scanning experience and to create a community and create a space where could! Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin a. Own companies and are successful page across from the article title but was! Haystack.Com, thats where youre gon na find otis chandler goodreads net worth right company for us as an engineer I. Talked about own, and other social networking was probably going to business school three when I finally come to. Find people locally to swap books with I got to do this without plugging the fact that we it! Groups of book suggestions, surveys, polls, blogs, and other networking. Haystack.Com, thats where youre gon na find the right company for us you... To reach our Science fiction and we want to move on with their.! Grow those kinds of engineers/entrepreneurs is Hacker News it even more viral revenue and subscription revenue really culture! Are kinda broken on the Goodreads Librarian group day one, without anybody else on.! Out and get a rock star engineer cause it got me to it., we have a way to connect with him on Twitter said it no.

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