Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. June 26 Horoscope. color:#f4c85e; His son took over his businesses and . 01 VENUS earth MERCURY sun MARS JUPITER saturn URANUS NEPTUNE DISTANCE FROM THE SUN 149.6 million km 1227.9 million km 57.91 million km 108.2 Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole He was a founding member of Booker T. Washington's National Negro Business League in 1900. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. Alonzo Herndon. border: 1px solid #f4c85e; On this Wikipedia the language links are at the top of the page across from the article title. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Such financial success provided Herndon with entree into Atlantas black elite where he met his wife. Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. Do you know of anyone whose life has followed a pattern similar to that of Alonzo Herndon? Now he was a great deal businessman. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. 3. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. U.S.A. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. His insurance business reported more than $400,000 in assets in 1922. See whats poppin in the ATL! font-size:38px; That year Herndon changed the name of the company to Atlanta Life Insurance Company. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. Atlanta, GA 30318 20072023 Blackpast.org. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. The family entered freedom in destitution. Alonzo Herndon was born on the 26th of June, 1858. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. Henderson, Alexa. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. Box 1615 Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Civil Rights Movement Mid- to Late 20th Century Topics . Associated With Stock Exchanges: N, One Liberty Place fbq('track', 'ViewContent', { After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. Feb. 24 1955. } At one point, Herndon was the wealthiest African-American in Atlanta. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. fbq('init', '213902435871547'); In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. font-size:38px; After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. 1858) represents an important piece of black history in Atlanta. background:#fff; his personal fortune grew, Herndon entered the field of insurance. n.queue=[];t=b.createElement(e);t.async=!0; 1. . He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. 191 Peachtree St #2500, Atlanta, GA 30303. He took over a company which had $5,000 in assets in 1905. ." "Herndon, Alonzo Franklin He also had a younger brother, Thomas, as well as a number of half-brothers and half-sisters born to other slave women on the Herndon farm. Alonzo Herndon rose to prime prominence as a Entrepreneur. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, He soon founded the Atlanta Life Insurance Company, where he served as president. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. As his personal fortune grew, Herndon entered the field of insurance. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. Herndon trained as a barber, and had his first small shop in Jonesboro. /*margin-digbar*/ Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. ." .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; By 1922 the company had more than $400,000 in assets. Facts about Elias Howe make us talk about the American inventor. Biography. color:#f4c85e; Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. letter-spacing:0.4px; You can visit it in Vine City at 587 University Place NW. Sign up to receive GPB Event announcements via Email. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. Incorporateci: 1866 as National Travelers Insurance Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. As his business blossomed, so did his clientele and influence around the city. Most online reference entries and articles do not have page numbers. Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. letter-spacing:0.4px; Father of Larry Herndon; Roy V Herndon and Ora Herndon. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. .page blockquote{ color:; Herndon soon opened his first business, a barbershop, in Jonesboro. -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. Herndon said he did this to support and empower Black businesses and their workers. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. There he opened his first barbershop. 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