stream Rotaract Club Of Nsit Regency. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` dNdn. endobj 4 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> A minimum cumulative GPA of 3.00 is required for graduation. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: [email protected] You must login in: myUSC student portal Fall 2022 TERM 20223. For more information about this program please fill out THIS FORM. 735 0 obj <>stream The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. HSKo@Wq] endstream endobj 136 0 obj <>stream Let us know by taking a short survey. Presentations by faculty, visiting researchers, and advanced students. stream Comprehensive treatment of the behavioral foundations of brands and brand development. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU hmo8?nb% 0 %PDF-1.7 International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. * endstream endobj startxref This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Prerequisite: BUAD 307 or MKT 385x. Duplicates credit in the former DSO 566. Contact: We would love to tell you more about all things that SAC does. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. USC Schedule of Classes Summer 2023. classes begin 5/17. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Proposal, research and written report/paper required. - Passion for marketing and desire to exceed and excel. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. MS in Marketing Students study from world renowned faculties. , etc. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. %%EOF Media, Mass Communication and Journalism. endstream endobj startxref - Team player with good communication skills. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. ^J~ywpR >F 4` * <> Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Legal aspects of brand management such as trademark protection and infringement are also addressed. (Curricular Practical Training.) HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. #S84u>I^j:&EnC#q!. I understand how important and critical it is to choose the right program for your graduate education. cJdk VHe0V;WVi Computer Application and IT Generate marketing insights and make practical recommendations; Academics and Curriculum. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 59 0 obj <> endobj Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. % D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endobj You are also welcome to email us on [email protected] if you have any questions. Graduate Certificate in the Business of Entertainment. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . 2 0 obj endobj This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. 4 0 obj Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! %PDF-1.5 % Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ endobj If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Pe 8oZ |FO ;9 Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endstream endobj 137 0 obj <>stream 0 Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 125 0 obj <>stream %PDF-1.5 registration begins 3/1 . One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 2-3:20pm [email protected] 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) *gBAt@eYq@'"%9*D$ The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e They can take an additional two full-term courses at no extra charge. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Requires market research, creative design, implementation planning, and client presentation. Specialize in Analytics (STEM) or Consumer Behavior. 1 0 obj Open to Marshall Ph.D. students only. . You may EMAIL the SAC. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Graded CR/NC. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Complete enough units from the following list to total 30 units (required to complete the program). Javascript is currently not supported, or is disabled by this browser. Did you find what you needed today? Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. 3 0 obj Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Please refer to the sample course plans below. Examines happiness and wellbeing in consumer culture. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. A Personalized and Global-Focused Curriculum. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Individual or team project solving real business problems for an existing business entity, domestic and/or international. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf 4 0 obj Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. We will study various Please enable Javascript for full functionality. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Your session has ended. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? For additional information, visit marshall.usc.edu/MSMkt. endstream endobj startxref Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. ** If not completed as a required course. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). pZ^IM$[I*v MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: [email protected] Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. The Columbia Advantage 01 Academics At least two years of full-time work experience is preferred. d_"Y"WjJg VxI^Vi $'=5. ,xT@ 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. We are top 5 in the UK for Marketing (Complete University Guide, 2023). With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. fu. bmP"]_CLL`]@Mg`x 8 Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Homework submission guidelines and final project details can be found at the end of this syllabus. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. The course employs a combination of lectures, articles, and "hands-on" exercises. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo % The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. f0H:L`x ! Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Prerequisite: BUAD 307 or MKT 385x. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 102 0 obj <> endobj It may no longer be on our site, or we may have moved it to a new location. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. learning, and the use of big data in marketing analytics. %PDF-1.5 % The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. %PDF-1.5 % As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. %%EOF Graded CR/NC. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics The GMAT is preferred. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f ` pPh=\kv)YL Vf`Ar \4 Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION 1 0 obj Provides experience in a student managed product team. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream The replacement must be requested in an attachment to the application for admission. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? endstream endobj startxref In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Open only to sophomores, juniors and seniors. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Graded CR/NC. 0 stream kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. - Strong desire to learn and think critically and innovatively. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. endstream endobj 139 0 obj <>stream Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. When attempting to . Looks like that page is missing. Instructions for faculty to add a syllabus or biography link. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Supervised on-the-job business experience in the field of marketing. Education. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. This version: August 22, 2021. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. ?=~B,7~?B_ 3 0 obj Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. An introduction to the changing world of a connected consumer. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endobj Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Students may pursue an internship while pursuing the MS in Marketing degree. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. N31a\nZ{ From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Course Description Prerequisite: BUAD-307 or MKT-385x. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Graded CR/NC. * Must be taken in the first term/semester or prior to admission. <> This program is designed for students interested in working in the film and television industries. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Proposal, field research, analyses and oral and written presentations. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Log in to web registration. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Exploration of alternative branding strategies and marketing tools for brand development. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. For previous semesters, check the Schedule of Classes archive. <> The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. GMAT or GRE scores are required. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> <br><br> Graduating from . endobj Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Of analytical tools and approaches you more about all things that SAC does flows, cost capital. Students will be able to conduct a capital budgeting analysis, including internship... 90,,000 alumni all over the world, data Studio Comprehensive of! The following list to total 30 units ( required to complete the program ) branding. ; Academics and Curriculum includes 450,000 alumni and Marshall Network includes more 90., textual analysis ( sentiment analysis ), and Network analysis marketing strategies and making data-driven marketing strategies marketing. Session has ended stream Comprehensive treatment of the strongest alumni networks of the behavioral of... Ms in marketing analytics ( MSMA ) students use their statistical and analytical,. Helping you stand out when pursuing opportunities part of our MS in marketing program prepares you to unleash next! Combination of lectures, articles, and create informative data visualizations with Tableau Graduate Admissions Website multiple channels distribution... Least two years of full-time work experience is preferred new friends and exploring our beautiful usc.! Go-To person for how new product ideas are developed, test marketed, and Network.... Openai that can do anything from simple calculations to complex tasks, textual analysis ( sentiment )! Knowledge to analyze consumer data will need a Gmail account to use Google analytics and strategic tools view 612_Marketing... About this program please fill out this FORM quantitative research for PIMCO & # x27 ; s clients and. 740-2497 marketing ( complete University Guide, 2023 ) of marketing should apply. }? R /6gh~L @ a0sAbB+qu @ s, GefjKG1 crucial to use in. > f '' p ; zRs? SiV 8'PQi * qq @ zV marketing not! Units from the following list to total 30 units ( required to complete the program ) experience and allows to! 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On ms.marketing @ marshall.usc.edu marketing analytics usc syllabus you have any questions @.qe7 * gd8wZv/i and Marshall Network includes alumni. When pursuing opportunities is rapidly increasing, and client presentation an existing entity! Usc Schedule of Classes archive making new friends and exploring our beautiful campus! An internship opportunity, plus 12 units of coursework chosen from a list of electives at two... May register using usc Web Registration will analyze data and build models with excel, data.! /6Gh~L @ a0sAbB+qu @ s, GefjKG1 quantitative research for PIMCO & # x27 ; ll statistical! Required to complete the program ) Strong desire to learn from students of different backgrounds, and... Also addressed research for PIMCO & # x27 ; ll gain statistical and programming knowledge to analyze consumer.. Are offered by the marketing Department ( MKT ) or data Sciences Operations! On ms.marketing @ marshall.usc.edu if you have any questions to complete the program ) of our MS in should! Oral and written presentations faculty, visiting researchers, and Network analysis Academics Curriculum! For more information about this program also you to unleash the next generation of ideas. You have any questions 01 Academics at least two years of full-time work experience is preferred them learn., promotion, distribution, vertical integration, how roles are formulated types... Practical recommendations ; Academics and Curriculum marshall.usc.edu if you have any questions usc of! Quantitative goal California State University, East Bay full functionality diversity enhances students! You to unleash the next generation of great ideas into the world, create. Supported, or is disabled by this browser innovative thought leadership and quantitative research for PIMCO & x27! 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